Data and Insights
Across the globe, the social contract between governments and their voters is being rewritten as we witness the rise of the nation state and industrial economies in transition. We help clients to build strategies rooted in deep audience insight, unlocking the often-irrational values and beliefs underpinning these societal trends.
Stonehaven’s unique data model – Compass - sits at the heart of our offer. It gives us a values-based segmentation of national populations from which we can:
- Predict behaviours
- Test messaging
- Develop informed hypotheses for our clients’ challenges
We then test these hypotheses through bespoke insight projects using qualitative and quantitative research methods. We use these to uncover hidden drivers of behaviour, attitudes, and beliefs that inform the long-term strategy.