Stonehaven’s unique data model – Compass – sits at the heart of our offer. It gives us a values-based segmentation of national populations from which we can:

  • – Predict behaviours
  • – Test messaging
  • – Develop informed hypotheses for our clients’ challenges

We then test these hypotheses through bespoke insight projects using qualitative and quantitative research methods. We use these to uncover hidden drivers of behaviour, attitudes, and beliefs that inform the long-term strategy.